What’s the biggest lesson you’ve learned in your decades in the industry that you’d like to pass on to other MUAs? [21:14]
“I always look at the shape of the face as a room, and the features are the furniture.”
Eugenia’s story is an amazing evolution of a makeup artist, from drug store cosmetics counter girl to the very 1st licensed pro artist in California, to Emmy nominated celebrity artist, SENNA brand builder, teacher and mentor to professional artists, and internationally noted product innovator.
A pioneer in the beauty industry, Eugenia perfected her art training with legendary Hollywood makeup artists. Film work gave her an intuitive sense of the interplay of lighting and color. She was inspired to design cosmetics with intense pigments and flawless textures that perform exceptionally in the most demanding conditions. Read more.
SENNA introduced the first brow shaping kit with stencils, the revolutionary Form-A-Brow® that launched a new beauty category.
Eugenia received an Emmy nomination for the 46th Emmy Awards Outstanding Makeup for Bette Midler’s makeup in the TV movie, “Gypsy”.
In 2016 Eugenia received The Makeup Show’s prestigious “Legendary Makeup Artist, Leader, Educator, and Business Owner” award.
In 2017, Eugenia the 2017 Lifetime Achievement Award, in Recognition of Extraordinary Contributions to the Beauty Industry.
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Beauty is about perception, not about make-up. I think the beginning of all beauty is knowing and liking oneself. You can't put on make-up, or dress yourself, or do you hair with any sort of fun or joy if you're doing it from a position of correction.
I'm a makeup artist turned educator and the driving force behind makeup education for beginners. I teach makeup as a journey. One free from judgement and filled with authentic self-expression. I'm so glad you're here.