you.

me.

him.

her.

them.

young.

old.

melanin rich.

non-binary.

makeup is for everyone.

[            ]

learn how-to wear makeup

Grow your beauty business

practical,
real-life

there's a lack of practical,
real-life
makeup education.

there's a lack of practical,
real-life
makeup education.

let's change that, shall we?

 change 

After years of just being a makeup artist, blogging about makeup, creating {embarrassing} makeup tutorials (read, I am not a YouTuber), and answering makeup-related questions 24/7, I realized there's a big problem. 


hi,
i'm natalie

The numbers don't lie...

There's a clear void of real-life, practical, accessible, inclusive, and unbiased makeup education in the $532B beauty industry. 

There's a clear void of real-life, practical, accessible, inclusive, and unbiased makeup education in the $532B beauty industry. 

It's way easier for beauty companies to capitalize on our image insecurities, launch new products, and give us a false sense of knowing....

Instead of actually teaching us how to shop for, apply, and wear makeup for our unique {life} & style preferences. 



"In 2018, there were 3.7 billion brand-sponsored posts on Instagram and this figure is projected to surpass six billion posts in 2020." Statistica

"This potential is underpinned, most notably, by the rise of the middle and upper income classes, as well as by the growing numbers of senior citizens on the lookout for products that meet their diverse aspirations and their infinite quest for beauty. " L'Oreal Investor Report

"Brands are realizing that when tapped properly, the beauty sector can be a lucrative one." The Edited Report

If you Feel like you're constantly being sold to, well you kinda are.

DESERVE

you deserve to feel beautiful.

with and without makeup.


you deserve to feel beautiful.

Get Started

Get Started

grow your beauty business

looking for Something Else?

learn to wear makeup

press & praise

haters not welcome here

Judgement free & Safe zone

I promise you'll learn & be transformed

Your satisfaction is guaranteed

there's always a seat at my table

makeup is for everyone

my core values

1.

2.

3.

Makeup education a great passion of mine. I have personally witnessed how makeup education has positively changed lives time and time again.

Throughout the years, I kept noticing the lack of real-life, practical, and easy to understand makeup education.

After developing PDF guides for my private lesson clients, then workbooks for my makeup workshops, enough people told me I should write a book. So in 2019, personally funded and self-published my first book, Be Your Own Makeup Artist. 

Unleash Your Inner Beauty

be your
own
makeup
artist

114 gorgeous full color pages for visual learners

Self-funded aka no sponsorships or brand bias

Age / Gender / Race / Brand neutral because makeup is for everyone

Available in hardcover and paperback

be your
own
makeup
artist

Key Features:

natalie setareh

The act of applying makeup should be a highly-personalized, luxurious, relaxing, and empowering experience.