I'm natalie


After years of just being a makeup artist, blogging about makeup, creating {embarrassing} makeup tutorials (read, I am not a YouTuber), and answering makeup-related questions 24/7, I realized there's a big problem. 

There's a clear void of real-life, practical, accessible, inclusive, and unbiased makeup education in the $532B beauty industry. 

I'm here to change that! 

I teach people how to shop for, apply, and wear makeup. Period.

my street cred

Hailing from Tucson, Arizona and having spent every summer of my child/teenage years on the sunny shores of California, and like a true West Coaster, I like to think that I take my life seriously, but not myself.

west coast

best coast

I would spend many of those "boring" days of my adolescence reading lyrics from the CD cover books and practicing my rapping game. My kids think I'm so cool when I rap old-school Jay-Z. 



I grew up surrounded by Farsi and German. During my childhood, I immersed myself in as much Spanish as possible. Then I studied abroad in Brazil and learned Portuguese. I love languages and try to pick them up in my spare time. 

at heart


I'm an unapologetic lover of culture & languages. Born in the USA, Persian & German parents, Brazilian at heart, and Mexican by marriage -- this beautiful world we live in never ceases to amaze me. 

family edition 


I try to run my business as sustainably as possible. My entire client booking process can be done online. My used mascara wands go straight to Wands For Wildlife. I also choose to support brands with sustainable packaging and recycling programs.



I prefer experiences over things, real life relationships over social media numbers, local cafes over mega-chains, artisan little things over mass-produced everythings.



let's get personal

haters not welcome here

Judgement free & Safe zone

I promise you'll learn & be transformed

Your satisfaction is guaranteed

there's always a seat at my table

makeup is for everyone




my core values

Lara M.

I can tell that all YOU do and all YOU have created also has been made with so much love. 

Jenna M.

Natalie, I love that your specialty is bring out your client's natural beauty. Making someone look lovely without looking like "Oh, it's just a lot of makeup"

Bethany B.

I've been following you the past few years -- I love your perserverance and dedication and spirit! I often look at you as a reminder to keep going and be upbeat and post everyday!"

kind words

"Be with someone who ruins your lipstick, not your mascara."

on love...


"The days are long but the years are short."



"For what you see and hear depends a good deal on where you are standing: It also depends on what sort of person you are."

C.S. Lewis


quotes i live by