ABOUT
natalie

Humble Beginnings.

I traded in my military career to follow my true passion of makeup artistry in 2014. As a true self-taught artist, I quickly proved myself in a super-competitive wedding and film industry in Monterey, California and then moved a short year and a half later to Augusta, Georgia. 

In Augusta, I worked almost exclusively with studio photographers and honed in on my 4k and beauty makeup skills. A short nine months after moving to Augusta, our family moved to Wiesbaden, Germany, where we've been ever since.

It's here in Germany where I've honed my makeup skills for international corporate campaigns, high-brow destination weddings, and been able to learn from  some of the most amazing artists in the world. 

Since opening my business in 2014, I've learned from some of the industry's best, to include: Sonia Roselli, founder of Glossible and Sonia Roselli Beauty; Terri Tomlinson, founder of the Flesh Toned Color Wheel and, and Tara Buenostro, Creative Director of (former) Kat Von D Beauty.

see What's In My Makeup Bag

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an Arizona native, a cup half-full optimist, and I love finding beauty in the tiniest of details.   

I also believe that you deserve to feel empowered through your use and wearing of makeup.

I'm Natalie

Why Hello, 

Have Makeup, Will Travel.

Since opening my business in 2014, I've been incredibly fortunate to have the opportunity to travel for my clients across Europe and North America for branding photoshoots, corporate campaigns, and destination weddings. 










Your satisfaction is my top-priority every time and the right makeup application can make or break how you feel at and during the special events of your life.

So whether you want to learn how to wear makeup or simply have your makeup done for you, it doesn’t matter. What matters is feeling like the most handsome or most beautiful person in the room when it matters.

Don't take my words for granted!

Aside from my works appearing in various publications, high-brow events, and international marketing campaigns, I am one of 100 entrepreneurs On The Rise for 2019, and one of the top 20 service providers in the creative industry world-wide.

go back

see What's In My Makeup Bag

Whether you came here to have your makeup applied by me, learn how to wear makeup, or grow your business in an authentic and organic way, my number one priority is for you to feel confident in the makeup and knowledge you are wearing or learning for whatever the occasion may be. 

press & praise

press & praise

press & praise

press & praise

press & praise

Hailing from Tucson, Arizona and having spent every summer of my child/teenage years on the sunny shores of California, and like a true West Coaster, I like to think that I take my life seriously, but not myself.

west coast

best coast

Although I still love social events & gatherings, I'm starting to enjoy my quiet time and small group settings more! It's been such an interesting, natural progression.

turned introvert

extrovert

Although it seems like a past life already, I used to serve in Active Duty, Reserves, and  am now serving as a military spouse. As a matter of fact, I love speaking to groups of all sizes about my transition from military officer to makeup artist. 

strong

veteran

I'm an unapologetic lover of culture & languages. Born in the USA, Persian & German parents, Brazilian at heart, and Mexican by marriage -- this beautiful world we live in never ceases to amaze me. 

with babies

backpacking

I try to run my business as sustainably as possible. My entire client booking process can be done online. My used mascara wands go straight to Wands For Wildlife. I also choose to support brands with sustainable packaging and recycling programs.

hugger

tree

I prefer experiences over things, real life relationships over social media numbers, local cafes over mega-chains, artisan little things over mass-produced everythings.

millenNial

textbook

let's get personal

bogi, family photoshoot

What Clients Say

The session is over and I don't want to take the makeup off! I feel so confident and beautiful in it. Thank you again!!!

audra A., bride

"Natalie is fantastic! She listens to her client, makes choices based on what looks best for her client and what they want."

What Clients Say

mary C., daughter's prom

"She did my daughter's makeup and blew me out of the water!"

What Clients Say

"Be with someone who ruins your lipstick, not your mascara."

on love...

Unknown

“I've learned from experience that the greater part of our happiness or misery depends on our disposition and not on our circumstances.”

on life...

Martha Washington

"The days are long but the years are short."

on parenthood...

Unknown

"For what you see and hear depends a good deal on where you are standing: It also depends on what sort of person you are."

On Perspective...

C.S. Lewis

quotes i live by


Kari of Kari Perlewitz Copywriting has been with me since 2017, when I was still Setareh Beauty! 

Kari
Business Manager


Melissa of MB Prowriter is the my publicity, outreach, and local marketing genius!

Melissa
Marketing & Outreach 


Kristin of KE Design Studio, LLC is hands-down one of the most talented, detail oriented, and type A graphic designers in the world. (Yes, world).

Kristin
Graphic Designer

my Team

(If ya'll think I do this alone, you're crazy!)

grow your Business

learn how to wear makeup

Will you be my Bride?

makeup services

Enough about me... How can I serve you today? 

@nataliesetareh