Hi, I'm Natalie and I'm so glad you're here.

I believe the act of applying makeup should be highly-personalized, luxurious, relaxing, and empowering. Period.

I also believe learning how to wear makeup is an essential life-skill.

You deserve to feel beautiful & know how to wear makeup.

It's about you feeling amazing in the makeup you are wearing for whatever the occasion may be. Rest easy, friend. Now you can worry less about your makeup and focus more about being unapologetically & confidently you.

Your satisfaction is my top-priority every time. The right makeup application can make or break how you feel at and during the special events of your life. Whether you want to learn how to wear makeup well or simply have your makeup done for you, it doesn’t matter. What matters is feeling like the most handsome or most beautiful person in the room when it matters.

Don't take my words for granted! Aside from my works appearing in various publications, high-brow events, and international marketing campaigns, I am one of 100 entrepreneurs On The Rise for 2019, and one of the top 20 service providers in the creative industry world-wide.

See What's Inside My Makeup Bag

This has been a favorite of mine for a few years now. It wears beautifully, doesn't irritate my sensitive eyes, and makes me feel like a million bucks!

giorgio armani eyes to kill

get it here

fave mascara

This has been a favorite of mine for a few years now. It wears beautifully, doesn't irritate my sensitive eyes, and makes me feel like a million bucks!

giorgio armani eyes to kill

get it here

fave lipstick

Hailing from Tucson, Arizona and having spent every summer of my child/teenage years on the sunny shores of California, and like a true West Coaster, I like to think that I take my life seriously, but not myself.

west coast

best coast

Although I still love social events & gatherings, I'm starting to enjoy my quiet time and small group settings more! It's been such an interesting, natural progression.

turned introvert


Although it seems like a past life already, I used to serve in Active Duty, Reserves, and  am now serving as a military spouse. I'm proud to offer special rates  for all government employees & their families.



I'm an unapologetic lover of culture & languages. American by birth, Persian & German by heritage, Brazilian at heart, and Mexican by marriage -- this beautiful world we live in never ceases to amaze me. 

with babies


Sunday mornings are about sleeping in,  enjoying my hubby's homemade tortillas & chorizo eggs, and probably having a dance party before going to church. 

with the fam

lazy sundays

I prefer experiences over things, real life relationships over social media numbers, local cafes over mega-chains, artisan little things over mass-produced everythings.



let's get personal

bogi, family photoshoot

What Clients Say

The session is over and I don't want to take the makeup off! I feel so confident and beautiful in it. Thank you again!!!

audra A., bride

"Natalie is fantastic! She listens to her client, makes choices based on what looks best for her client and what they want."

What Clients Say

mary C., daughter's prom

"She did my daughter's makeup and blew me out of the water!"

What Clients Say

"Be with someone who ruins your lipstick, not your mascara."

on love...


“I've learned from experience that the greater part of our happiness or misery depends on our disposition and not on our circumstances.”

on life...

Martha Washington

"The days are long but the years are short."

on parenthood...


"For what you see and hear depends a good deal on where you are standing: It also depends on what sort of person you are."

On Perspective...

C.S. Lewis

quotes i live by

Kari of Kari Perlewitz Copywriting has been with me since 2017, when I was still Setareh Beauty! 

Business Manager

Melissa of MB Prowriter is the my publicity, outreach, and local marketing genius!

Marketing & Outreach 

Kristin of KE Design Studio, LLC is hands-down one of the most talented, detail oriented, and type A graphic designers in the world. (Yes, world).

Graphic Designer

my Team

(If ya'll think I do this alone, you're crazy!)

grow your Business

learn how to wear makeup

Will you be my Bride?

Book makeup services

Enough about me... let's work together!