There's so many unrealistic expectations of how we should look when we apply makeup -- this is wrong.

Makeup companies & influencers are constantly pushing products down our throats... enough is enough

Quality over quantity, always. You only get emails that I'd want to read and re-read personally.

why THIS email?

My VIP list is more than "just" an email list. I share huge, and sometimes private insights to the beauty industry. Announce exclusive and "email-only" promotions and services as a whole while offering practical tips that you can carry with you for a lifetime and pass onto future generations. 

After I send out my 1-2x/month email, I  allocate time to personally respond to each reply. 

P.S. I don't share my email list with ANYONE. If you've signed up for more than one list, you may get more emails -- but I do not send out emails for the sake of sending them out, full disclosure!

#GDPR -- I won't blast you with information you are not interested in! 

The beauty industry Doesn't Have to Be A Scary, intimidating place. 

My hope is that through my VIP emails, you'll feel Armed with knowledge and confidence & Empowerment.

Alecia H.

"You've given me such a gift today my friend. I feel so damn blessed to know you. Thank you for slapping on your lipstick. I'm going to go shower and put mine on too. Picture coming your way shortly.
Love you. So damn much."

Jenna M.

β€œLove love love this email Natalie. I have to admit, I'd gotten (and am still getting) an endless barrage of emails regarding business and the C word and I am so over it. So I didn't open yours right away, forgive me.
But I should've known better. I should've known you'd address the issue with poise and warmth and hope and none of the meaningless b.s. in every other email we've all received. I just love you girl.”

Trish d.

β€œThis is a great email and you relating your makeup struggle to your fitness and health struggle is πŸ‘ŒπŸ»πŸ‘ŒπŸ»πŸ‘ŒπŸ»
Love you girl! Keep it up!"

Word on the Street

Natalie Setareh is an award-winning makeup artist, educator, and author based in Wiesbaden, Germany. Her book, β€œBe Your Own Makeup Artist” and podcast under the same name helps people feel more confident around makeup by teaching them how to shop for the right products and apply them in a way that works with their skin type, skin tone, and lifestyle.

Natalie is driven to disrupt the stale, outdated ideas that exist in the beauty industry. Her unsponsored, unbiased makeup advice is 100% intentional and inclusive. She is also passionate about helping aspiring makeup artists find their own voice and purpose through her mentoring and coaching services.

aka your makeup fairygodmother

Meet natalie