In this episode, you’ll learn how to show up authentically in your beauty business. Kim shares her strategies of when, why, and how coaching can impact your business faster than doing it yourself as well as know when, why, and how makeup artists can retail products in a way that doesn’t label them as a “sell out”. Lastly, Kim discusses how to create consistent, compelling content that allows you to authentically connect with potentials and ideals clients on Instagram.
Kim was recognized as one of Honeybook’s 2018 On the Rise Winner and on “Best of San Jose’s” makeup artists in 2019. Her work has been featured on: Stitch & Tie, Strictly Wedding, Bespoke Bride, Wandering Weddings, and many more!
I’m a Tuesdays Together leader here and we start every meeting with sharing our elevator pitch.
I’m not a huge watcher of IG Stories but from both the perspective of a business owner AND an IG consumer — your IG story game is strong. And we will get more into that later in the show — but I’ve been dying to know
If you already follow Kim on Instagram, you know what I mean. If not, you gotta check her stories regularly to see what I mean.
Now, as a “just” makeup artist, I never feel fully comfortable doing certain things or offering certain bits of skincare advice because I’m not an esthetician.
I remember when gushing to you about your IG game, probably a year or two ago now, you mentioned that you had invested in a coach. This comes at a huge cost for so many — and it’s scary to know “if” the coaching is going to work.
Let’s talk about retail. I get asked all the time what I sell or am selling or why I’m not selling anything. Now, retail isn’t for everyone — but
Instagram Stories; your stories are so incredibly consistent, on-brand, authentic.
I’m not a huge watcher of IG Stories but from both the perspective of a business owner AND an IG consumer — your IG story game is strong.
“Makeup should be fun. It should be a tool and not a mask to hide behind.”
Buy Beautycounter From Kim (only available in US and CA)
Been answering your beauty questions since 2014!
When you ask, not only will you get the answer but I'll also add you to my biweekly newsletter.
Your contact form was successfully submitted and I will be in touch within 48 hours. I respond to emails M-F from Germany time (aka 9-5 UTC+1:00). Feel free to call/text me for urgent or last minute appointments
+49 151 65874996.
P.S. If you asked me a beauty question, if I don't immediately know the answer, I must thoroughly research every question I receive, and sometimes do not have an immediate answer or I need clarity on unlisted ingredients in certain beauty products, sometimes getting a clear answer takes up to 3 weeks... have patience, it'll be worth it!
Beauty is about perception, not about make-up. I think the beginning of all beauty is knowing and liking oneself. You can't put on make-up, or dress yourself, or do you hair with any sort of fun or joy if you're doing it from a position of correction.