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my passion-led content is written for:
Read: I'm not a beauty blogger.
makeup artists
beauty enthusiasts
people sick of
"influencer" culture
Personal Posts
Real Talk About the Beauty Industry Want to know what I discovered about the beauty industry when I became a makeup artist? Everything is totally FAKE! (Sorry if this disappoints you.) When I first started my makeup artistry business, I really was fixated on having x amount of followers and likes. I aspired to have […]
Personal Posts
My Thoughts On The C-Word: Be The Red Lipstick There’s no ignoring the elephant in the room, the big c-word. You’ve probably already received numerous emails about how the c-word has impacted their businesses and lives — and if you’re reading this, you can probably assume how this has impacted mine too. However, that’s not […]
Personal Posts
Cultivate What Matters: PowerSheets – Did They Really Work? Rarely does something impact my life the way Cultivate What Matters’ PowerSheets has and ::spoiler alert:: I am totally in love. I am not getting paid to say that, trust me. In this post, I want to share a little bit more about how PowerSheets helped […]
Personal Posts
3 Amazing Makeup Artists I Follow Online and Why I Love Them The beauty industry is growing so quickly, and even though I’m very confident in my skills as a makeup artist, I still look to the experts sometimes for inspiration and advice. They’re the people who have their finger on the latest trends, new […]
Personal Posts
#NoBuy 2018: Why I’m Not Buying Any Makeup This Year In my last guest post (here), I mention how I hope to make 2018 a “No Buy” year for unnecessary cosmetic purchases. After buying the 2017 Beautylish Lucky Bag (check out my review here), I realized (not that I have’t realized it before) that I spend too […]
Personal Posts
My Incredible Birth Story Baby girl is sleeping peacefully by my side as I make her newborn appointments, get her situated with insurance, wash her first “big” load of laundry, and catch up on household bills and emails. It’s amazing how life feels like it stops but it doesn’t really. I want to take a […]
Personal Posts
6 Ways To Beach Like A Brazilian A lot of times, especially when the weather is cold, I find myself reminiscing on my time living and studying in Brazil. Although most of my time was spent in São Paulo (I’m a Paulistana at heart, after all), my weekends and holidays ferias were spent at various […]
Personal Posts
Makeup In The Maternity Ward? 4 Essential Beauty Products In My Hospital Bag Okay, so this is totally an opinion post based on my own experience. It may be a little controversial, but I think it’s a topic worth talking about because it’s all in good fun—and it’s one of the mindless conversations I swear […]
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Binge listen to this makeup-centric podcast streaming straight from my heart. Recorded for makeup enthusiasts, aspiring makeup artists, and seasoned pros... this podcast is full of unbiased reflections on the state of the beauty industry, pro makeup hacks, and new ways to think about makeup.
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RUMI
