I'm Natalie, an American born makeup artist & makeup educator based in Wiesbaden, Germany. I truly believe that makeup, when applied well, can transform us in so many ways. My page is a space for inspiration, education, and advice. Thanks for being here & I'd love to connect with you!

HELLO beautiful!

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...because you deserve to know how to wear makeup!

My Book!

5 Secrets You Will Learn In My Book, Be Your Own Makeup Artist

In case you’re new here (or you’ve been living under a rock) I published a book! It’s called Be Your Own Makeup Artist: Unleash Your Inner Beauty and it’s all about taking back control of your makeup game. I believe EVERYONE deserves to know how to wear makeup. Everyone deserves to hear  honest and unbiased […]

When Is It “Too Much” Makeup?

Dear Natalie, When I put on makeup, I always feel like it’s “too much” and end up being either uncomfortable or take it off. When I see my pictures later on, the makeup was barely noticeable. So, when is “too much” makeup actually too much? Thanks, Petra Dear Petra, This is SUCH a great question, […]

The Bold. Beautiful. Beer. Workshop: A Look Back on a Unique Event

As you know, I am a makeup artist and makeup coach, always looking for ways to help anyone who wants to learn how to wear makeup and wear makeup well. I launched my first makeup workshop in September 2016. The Makeup Reset: Back to Basics was a way for me to test the waters and […]

Four Things a Makeup Artist Can (And Can’t) Do For You

This is a topic that’s really been on my mind a lot lately. As a makeup artist, I always want to make a serious effort to show in my photos and videos what makeup can do for you. However, I noticed that I wasn’t actually coming out and saying the full truth, which is: there […]

My Year In Review: A Makeup Artist Life For Me

I cannot believe it’s already the end of the year! I am writing a year in review post for you guys, and I also recorded it as a podcast episode in case it’s easier for you to listen on the go. You can click the banner below to listen to “A Makeup Artist Year In […]

Systems & Tools I Use In My Makeup Artistry Business

Have you been dreaming about becoming a makeup artist? If so, you are in the right place. I have so much information to share with you! Let me start with my own story, which — let’s not lie — has quite a bit of context behind it and really merits its own blog post. I’ll […]

Are Karity Cosmetics’ Lippies Really Pizza Proof?

This is a guest post by my friend, Alexanna. She has been kind enough to pop on my blog pretty routinely over the years with her unbiased thoughts on all things makeup! I always appreciate her insight and her honest feedback on products she’s tried because let’s face it – I can’t try everything! I hope […]

5 Practical Hair And Makeup Tips For Your Professional Headshots

If you are getting professional headshots taken in the near future, you’re probably doing a little prep and Googling hair and makeup tips to make sure your photos will look their best so you can get hired and get noticed! You know it’s important to portray all the confidence in the world and you want […]

Create Your Signature Look: An Empowerment Coach’s Virtual Experience

I first developed the idea of my bespoke Create Your Signature Look program as one that would take place in-person only. In typical Natalie fashion, while attending a networking/co-working event in the Netherlands, I mentioned that I was in the developing phases of CYSL and explained how it would work (which you can find here). […]

3 Amazing Makeup Artists I Follow Online and Why I Love Them

The beauty industry is growing so quickly, and even though I’m very confident in my skills as a makeup artist, I still look to the experts sometimes for inspiration and advice. They’re the people who have their finger on the latest trends, new products, and they can be a great resource for makeup artists like […]

let the beauty of what you love be what you do.