I'm Natalie, a makeup artist based in Wiesbaden, Germany. I truly believe that makeup, when applied well, can transform us in so many ways. This blog is a space for inspiration, education, and advice. My posts are always unsponsored and never contain affiliate links.

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Four Things a Makeup Artist Can (And Can’t) Do For You

This is a topic that’s really been on my mind a lot lately. As a makeup artist, I always want to make a serious effort to show in my photos and videos what makeup can do for you. However, I noticed that I wasn’t actually coming out and saying the full truth, which is: there […]

My Year In Review: A Makeup Artist Life For Me

I cannot believe it’s already the end of the year! I am writing a year in review post for you guys, and I also recorded it as a podcast episode in case it’s easier for you to listen on the go. You can click the banner below to listen to “A Makeup Artist Year In […]

Systems & Tools I Use In My Makeup Artistry Business

Have you been dreaming about becoming a makeup artist? If so, you are in the right place. I have so much information to share with you! Let me start with my own story, which — let’s not lie — has quite a bit of context behind it and really merits its own blog post. I’ll […]

Are Karity Cosmetics’ Lippies Really Pizza Proof?

This is a guest post by my friend, Alexanna. She has been kind enough to pop on my blog pretty routinely over the years with her unbiased thoughts on all things makeup! I always appreciate her insight and her honest feedback on products she’s tried because let’s face it – I can’t try everything! I hope […]

5 Practical Hair And Makeup Tips For Your Professional Headshots

If you are getting professional headshots taken in the near future, you’re probably doing a little prep and Googling hair and makeup tips to make sure your photos will look their best so you can get hired and get noticed! You know it’s important to portray all the confidence in the world and you want […]

Create Your Signature Look: An Empowerment Coach’s Virtual Experience

I first developed the idea of my bespoke Create Your Signature Look program as one that would take place in-person only. In typical Natalie fashion, while attending a networking/co-working event in the Netherlands, I mentioned that I was in the developing phases of CYSL and explained how it would work (which you can find here). […]

3 Amazing Makeup Artists I Follow Online and Why I Love Them

The beauty industry is growing so quickly, and even though I’m very confident in my skills as a makeup artist, I still look to the experts sometimes for inspiration and advice. They’re the people who have their finger on the latest trends, new products, and they can be a great resource for makeup artists like […]

Finding a Foundation That Matches Your Skin Tone

Hey everyone! I recently did an Anchor podcast on finding a foundation that matches your skin tone, and I wanted to also share that information right here on the blog in case you missed it or wanted something to go back to and reference as you’re out shopping for your perfect foundation! Finding your color […]

#NoBuy 2018: Why I’m Not Buying Any Makeup This Year

In my last guest post (here), I mention how I hope to make 2018 a “No Buy” year for unnecessary cosmetic purchases. After buying the 2017 Beautylish Lucky Bag (check out my review here), I realized (not that I have’t realized it before) that I spend too much money (not a ridiculous amount, but enough to realize […]

Here Comes the Bride, Again: Real Advice From Brides to Brides-to-Be

Some Background On This Project… See, I Was Desperate. I was desperate to connect more people in my new community. After all, moving to a new country with a new language isn’t the easiest thing to do. Especially when it comes to re-establishing a U.S.-based business abroad! Making new friends and relationships as an adult […]

let the beauty of what you love be what you do.

RUMI