you're a passionate and ambitious makeup artist, ready to level up your mua business

you don't need another course or "freebie" checklist...  you need a business coach serious about your success

Growing a makeup artistry business from the ground up is hard. Setting prices, attracting new clients, maintaining a professional kit, marketing, bookkeeping, time management, etc..

You don't have the time you thought you would & honestly, you're tired of asking a loved one for their "honest opinion."

I struggle knowing whether or not my portfolio or website is good
I have no idea if what I'm doing in my business actually works  
I need a set of objective eyes to make sure I'm on the right track

Let's talk.


focused, objective, strategic coaching services ambitious makeup artists 

a la carte Business Coaching for Makeup Artists

A la carte coaching was born out of a passion to provide a service I desperately needed as a new and semi-established makeup artist. 

Are you tired of asking friends or family members to take a look at your MUA website to give you feedback? 

Do you want to know if your website and/or social media actually works? 

Does your portfolio represent your best work and book your dream clients?

Not sure how to even build your portfolio? 

Want to know how to respond to clients so they book you, without compromising your pricing? 

Need  a cash injection? Boost your revenue through fun and unique offerings like workshops, courses, private lessons, and digital resources.

Should you work for free? Or barter your services?

Looking to meet and connect with new photographers and vendors to grow your business? 

What about building your pro-kit and being prepared for clients?

I know it's a lot. But this is an abbreviated list of all the questions I had while running my makeup artistry business.

While yes, I found so many business coaches (and even hired them), they didn't understand the MUA industry or how it works.  

I do.

What Is A La Carte Coaching?

why hire me?

From 2007 to 2017, I was a military officer. Trust me, it still surprises me to this day.

I share this with you because I owe a lot of my success as a makeup artist to the discipline I acquired during my time in the military.

Through my military career, I learned how to be gritty, grow thick skin, and think of my feet. Adapt and overcome became my mantra (still is).

All of these characteristics (and more) are needed to be successful as a makeup artist in the vicious beauty industry.

I opened my business in 2014 and am proud to say I've accomplished nearly all the goals I set for myself (and I'm ambitious). I want to help you accomplish yours, faster!

Some of my achievements as a makeup artist:

-Moving my business three times since 2014, once internationally
-Run successful (and unsuccessful) makeup workshops & on-line classes
-Led an entrepreneur group for 3+ years
-Published 'Be Your Own Makeup Artist' sold & distributed in over 10 countries
-My book has been picked up as cosmetology school curriculum in Germany (translated in German)
-Open an e-commerce shop, selling digital resources
-Hosts a dynamic and industry-respected podcast, challenging stale beauty industry norms
-Recognized as the 2019 On The Rise Entrepreneur 

a la carte makeup artist coaching is a good fit for you if You crave objective, focused business coaching AND...

You're legally running your business 

You have specific questions

You're ready to roll up your sleeves 

You don't want to waste any more time, energy, or {gasp} money "doing it yourself" without confidence that your it's going to pay off. You need a set-of professional eyes, tough love (maybe), tactical step on how to make "it" better, and an accountability partner.

is a la coaching right for You?

Portfolio Critique

Is your portfolio helping or hurting you? This service will show you how to pick & showcase images on your website and/or social media.

Email Marketing Critique

Your email list should be your #1 focus for so many reasons. Book this if you need to either start email marketing or begin marketing.

SOS Call

You need professional advice! Difficult clients, bridal prep, kit building, brainstorming your next idea, starting a podcast, retailing products... let's chat.

Website & Copy Review

Does your site load slow? Does your website copy match your personality & business goals? Is the layout working? I'll give it to you straight.

level up your Client Experience

My client experience is my #1 priority. This has led to authentic, unsolicited five star reviews, return clients, and confidence to do everything else.

Strategic Collaborations & Vendor Relations

Exposure doesn't pay the bills. I'll help you learn how to pursue and build strategic collaborations & relationships that will help your business grow like wildfire.

popular a la carte coaching themes

a la Carte Coaching
the investment

Look, I know how much makeup artists make... we work SO hard for every dollar we earn.

I developed a la carte coaching specifically for freelance makeup artists who don't have a ridiculous marketing budget to blow. Artists who rely on their income to keep their businesses up and running, food on the table, vacation money, rent, luxury handbags, whatever!

Every client, every job is hard-earned.

Each a la carte coaching call is $250.

If starting at $250 is too much for you, check out my Template Shop before you leave, there's coaching inside each template.