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My Thoughts On The C-Word

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My Thoughts On The C-Word: Be The Red Lipstick

There’s no ignoring the elephant in the room, the big c-word. You’ve probably already received numerous emails about how the c-word has impacted their businesses and lives — and if you’re reading this, you can probably assume how this has impacted mine too.

However, that’s not why I’m here. Not to state the obvious. I’m here to deliver encouragement, optimism, and hope — because that’s what you deserve from me and nothing less.

Once Upon A Time

In 2019, I was hired to do makeup for the celebration of the 70th anniversary of the Berlin Airlift.

See, in order for me to have done my job authentically as a makeup artist, I had to research makeup trends during World War II. What I learned was that almost all of the ingredients used to make cosmetics were needed to make war materials instead. So, if you wanted to wear makeup, you had to make it yourself.

However, there was one cosmetic product that could be found abundantly on shelves during this time: red lipstick.

Red lipstick was internationally recognized as a morale booster, because red is associated with strength, courage, passion, and love.

It’s amazing how one cosmetic product helped to give people hope and get through tough times.

red lipstick gif

I repeat, it’s amazing how one cosmetic product helped to give people hope and get through tough times.

There’s even an economic theory called the “lipstick effect” which pretty much says, no matter how crappy the economy is at any given time, people will still buy lipstick.

So Here I Am

I could easily and quietly fade into the background during this time. The truth is, I don’t have any photoshoots to talk about, workshops to promote, or insights from recent clients for the foreseeable future. I could let this be the end of me… and I know everyone would totally understand if that were the case.

But I’m not going to do that.I’m not going to let this season of life spoil all the other seasons. I know that no matter how bleak things might feel sometimes, we still have so much to be positive about.

I Want To Be The Red Lipstick

I’m going to continue delivering useful and unbiased content here on my blog.
I’m going to continue answering your beauty questions for free, as always.
I’m going to show up more in Instagram stories.
I’m going to talk about my book and digital templates (#sorrynotsorry)

And to wrap things up before I get too emotional, I read an article a few years ago in a Parenting magazine at some waiting room where parents of Olympic athletes were interviewed about how they “led” their kids to Olympic greatness. There was one interview that has stuck with me to this day and I apply it to my life (and my kiddos because #duh).

Never quit on a bad day or after a bad practice. You can only quit after an amazing game, or an amazing season. That way, you’ll know you ended on a good note.  End on a note without regret.

Let that linger.

And please send me your selfies rocking some red lipstick or use the hashtag #imrockingred on a public post and tag me.

Stay Healthy, Stay Positive and as always, Stay Beautiful,


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Beauty is about perception, not about make-up. I think the beginning of all beauty is knowing and liking oneself. You can't put on make-up, or dress yourself, or do you hair with any sort of fun or joy if you're doing it from a position of correction.

kevyn aucoin