I'm Natalie. No matter where you are on your makeup journey or hustle, I'm so glad you're here! I truly believe that makeup, when applied well, it can transform us in so many ways. My page is a space for inspiration, education, and advice. Thanks for being here & I'd love to connect with you!

HELLO beautiful!

Ask Me

Do you have a beauty or makeup question? Tap the button below and get advice from a pro. Your question may even become a future blog post!

Sign up to receive an email when new content hits the blog!  (And nothing else, I promise!)

you have questions. I have answers.


Inside the brand

beauty tips

personal posts

ask setareh

education & business

Never miss a post!

You deserve to know how to wear makeup!

order now!


Drug Store Dupe Featured Image

makeup brands

To Dupe Or Not To Dupe? 5 Tips To Help You Decide What To Buy

To Dupe Or Not To Dupe? 5 Tips To Help You Decide What To Buy Introducing My Sister, Azadeh! This is my beautiful sister and fellow makeup-advisor Azadeh. She has written a few blog guest blog posts for me over the years (like this one on shopping for makeup “like a millennial” here). I’m always […]

"Let the beauty of what you love be what you do."