Congratulations! You are here because you've made the decision to be or become a makeup artist. The problem you've run into though is that running a profitable makeup artist business, on your terms, is hard. If you can relate to what I'm saying, you're in the right place and I'm here for you.
And while you understand the success as a makeup artist doesn't happen overnight and investing in your business (and yourself!), you aren't sure what steps to take next.
> Is my portfolio and social media helping or hurting me?
> How about one-on-one coaching?
> Maybe if you had some templates to work off of, life would be easier?
bottom line: there are too many choices & not enough answers
The systems and tools I use in my business have evolved overtime. I've even written a comprehensive blog post and recorded a podcast episode on this topic here.
I started out on a shoestring budget (hello not having clients on day 1).
This meant I had to build this business from nothing.
From building/designing my website, to figuring out my logo and branding, to crafting my message, to showcasing my portfolio.. and oh yea, did I mention getting paying clients?
For three years, I did everyone all. by. myself.
I didn't outsource anything until three years in because I didn't think I could afford it.
Nobody helped me except my amazing clients, who continued to trust me with their patronage. I didn't have any mentors even though I was looking everywhere for one. I couldn't find anyone I could trust in this industry.
That's why I decided to lay out everything that I use to run my business! I wish I had someone, anyone, who could actually help me.
The resources listed below are the actual systems and tools I am using in my business. I've used others too, which you'll find in my systems and tools checklist. are NO affiliate links (just referral links because these are actually things I use!). If you want the reader's digest version, snag my free checklist below and grow your business TODAY! You've got this!
First of all, welcome to this safe space from someone whose been through droughts where I never understood why people weren't booking me. I've also been in spaces when I need to hire a team to keep up with all the inquiries I get.
This industry is like this.
I've been through a lot in this fierce, crazy competitive industry.
I been let down, taken advantage of, and undercut.
I've wasted a lot of money on promises that were unkept, hit a lot of dead-ends with photographers and setting my rates too low, and well...don't even get me started on social media! How can I compete with people who are buying their followers and undercutting my rates or :gasp: copying the copy on my website?
You can't really call yourself a makeup artist if you can't relate to any of the above! #canigetanamen?
The highs in this industry are SO high and the lows make you want to throw retreat back into your shell and never look at makeup again.
You've already scrolled past my free resources... which means you may be looking for more help. You're ready to invest and take some strategic steps and execute some well-thought-out actions into your business and up-level it, and maybe -- I'm the one who can help you achieve that wild success you deserve.
You don't have to do this alone, and shouldn't. (I did and lemme tell you, it was awful!).
My Mentoring / Coaching / Interning Services:
For those of you who want instant gratification! Four years of trial-and-error, what worked and what hasn't worked, it's all here for you. If you were a potential client, the information in these very digital resources will look familiar!! Why? Because they are what I use in my business. You don't have to reinvent the wheel, just personalize and slap your branding into these. Save yourself the time, tears, and headache and get on doing what you do best....awesome makeup!
Available in my online shop as well as Etsy, I offer the following templates:
Makeup artists, don’t spend all your time on emails, invoices, and back-and-forth messages with clients. The MUA bundle includes everything you need to run your business efficiently so you can spend more time doing what you love!
This bundle includes nine of my most commonly used email templates, an invoice template (also great for professional looking price quotes) and a detailed client questionnaire you can use to prepare for your sessions. They can all be easily branded and plugged into any software you already use.
Turn queries into conversions! These email templates take all the guesswork out of writing emails to your clients so you can focus more on what you love doing the most: makeup!
Email templates included in this package:
– Client Inquiry + Availability For Special Event
– Bridal Inquiry Response
– Unavailable for Your Special Event/Wedding
– Post Booking & Deposit Follow-Up
– Client Follow Up (3 Days and No Response)
– 2-7 Days Before Appointment Reminder
– 24 Hour Appointment Reminder Template
– Please Pay Invoice
– Thank You For Your Service
Sending over a professional quality price quote sets the tone for what your clients will expect when they work with you. I used this template for years until I switched over to Honeybook for client management and payments. However, I still use this template for studio work and anything that falls outside the scope of Honeybook.
You can easily customize these templates with your branding, logo, and preferred font in a few clicks. Easy-to-follow instructions are included in the digital download and some of my tips and advice from my years of working with clients.
Don’t be unprepared for your clients and their makeup needs! Allergies, preferences, skin type… you need to know these things ahead of time.
Establish yourself as a professional and create an amazing client experience (and get those five star client reviews and glowing testimonials you crave!) With your client’s responses, you’ll be able to:
– Ensure you have the right tools and products
– Practice your client’s desired look beforehand
– Prepare for their specific skin conditions or allergy concerns
– Research the best products for certain skin types and tones
– Show how professional and prepared you are!