I'm Natalie. No matter where you are on your makeup journey or hustle, I'm so glad you're here! I truly believe that makeup, when applied well, it can transform us in so many ways. My page is a space for inspiration, education, and advice. Thanks for being here & I'd love to connect with you!

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10 of The Most Inclusive Makeup Brands

  Inclusive makeup brands and inclusive makeup itself are not only about the skin tone and the foundation shades; it goes way beyond. Inclusivity is about considering every skin tone but also every gender and every particularity. Inclusive makeup is about giving solutions to every single person on earth who want to wear makeup.   […]

costs freelance makeup artist


What Are the Start Up Costs for a Freelance Makeup Artist? 

So you want to be a freelance makeup artist? Yes! Congratulations! Being a makeup artist is amazing, scary, fun, daunting, competitive, cut-throat, and oh-so-rewarding.  But starting your makeup artist business – even if it’s as a side hustle – can be a little challenging, especially if you have never worked with it before. There are […]


10 Must-Read Makeup Books for Makeup Lovers

The Top 10 Must-Have Makeup Books for Makeup Lovers If you love makeup and want to learn as much as you can about it, I promise you… these are the only makeup books you will ever need. You can trust me on this, because I’ve read them all and I definitely have my favorites! On […]


Makeup for Beginners: My Easy 4-Step Application

Makeup for Beginners: My Easy 4-Step Application As a luxury makeup artist, one thing my clients are always telling me is that they just don’t know where to start when it comes to an everyday makeup application. Which products to use? What’s the best technique? What order do you go in? What things can you […]

The Capsule Bag Featured Image


The Capsule Makeup Bag

The Capsule Makeup Bag: Do More With Less I am so happy to chat all about the capsule makeup bag with friend and fellow makeup artist, Nika Ambrozic. Nika and I met in Sonia Roselli’s Glossischool (I’m a huge fan of her skincare line and also graduate of her Finding Your Ideal Client course). Let’s […]


Episode 13: 3 Makeup Artists I Follow Online & Why!

I get asked all the time who I love to follow online. So I share three artists I trust and respect as industry leaders. In this episode, I introduce them in the following categories.  The MUA I trust for:  – Honest and quality product reviews – Technique – For professional & freelance makeup artist advice […]


Episode 12: 3 Action Items to Take Right Now to Grow Your MUA Business

In this episode, I’ll give you 3 Action Items to Take Right Now to Grow Your MUA Business. This episode accompanies my free systems and tools checklist guide.  Get the exact digital templates I use in my business here 👉🏼 You can grab my free checklist of all the Systems and Tools I use in […]


Episode 11: What Makeup {Artists} Can and Cannot Do For You

This is a topic that’s really been on my mind a lot lately. There are some things even the best makeup artist cannot do with makeup… but there are PLENTY of things that I can do! This episode gets real about four requests I get from clients and why I have to explain to them […]


Episode 10: Free Makeup Resources + Lunch and Learn Makeup announcement!

This episode outlines all the four amazing and free resources I offer at nataliesetareh.com/freebies as well as announces all the dates and times I’ll be going live in May, as part of my Lunch and Learn Makeup series. This series is in celebration of my book, Be Your Own Makeup Artist.  Most Popular Freebies: Makeup […]


Episode 9: When is “Too Much” Makeup Really Too Much?

Petra asked, “When is too much makeup, too much? And why do I look like I’m not wearing any in photos!” In this episode, I try my best to answer this question site unseen with practical tips and hacks for foundation application! Let’s Get Virtual Fancy & Connect! Instagram | Facebook | LinkedIn | Twitter […]

"Let the beauty of what you love be what you do."